At Eclectic we’ve been doing the rounds in terms of market research talking to our target audience and potential clients. One of our key observations has been the prevalence of networking with the right people. Not only people and businesses to sell too but people who you can recommend and who will recommend you. This is why we have decided to organise this “business booster” event on the 11th July 15, it will be a platform to meet other self employed business owners, sole traders and ltd companies to gain essential general business advice which you would otherwise learn the hard way.
Marketing is a serious sticking point which always arises when we speak to trade businesses in the start up phase so we’ve decided to tackle this subject in greater detail on the business booster day. We’ve brought in Industry experts to give you an insight into the best routes to market and cost effective methods of reaching your potential customers. Getting found on google! its not as easy as you think, we will discuss the different methods to get you higher in the search rankings . 60per cent of searches do business with the top 3 search results this is where we want to aim to be.
A brief outline of the marketing topics that will be covered is:
- Importance of branding
- Your website and getting found online
- Social media
- Paid online advertising (facebook and google ppc).
In addition to this we will also have the opportunity to listen to a case study from Brian who started PiknFix locksmiths which covers most hurdles that going self employed entails. It is about the process and research and his techniques will be relevant across the spectrum of tradespeople.
We hope you find the time to come to the booster day at our unit in New Ollerton and use it as network opportunity as well. The cost of the day will be £40 which includes refreshments and a light lunch. Get in touch on 0333 344 2065 to book your place.